
White paint has been around since our prehistoric ancestors used a pigment made from ground calcite to render figures on cave walls. More than 17,000 years later, humans still like white paint — a lot. The timeless neutral ranks among the top-selling colors for all of the major paint brands. At Behr alone, whites, beiges and creams took up nearly 40 percent of total paint sales for the first half of this year, and Benjamin Moore offers hundreds of shades of the color.
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